On Facebook, comments are ranked based on a variety of factors, including the number of likes, reactions, and replies they receive. Comments with more engagement, such as likes and replies, are typically ranked higher and displayed more prominently. This is done to highlight the most interesting or relevant comments and to make it easier for users to see the most engaging content.
Facebook also uses algorithms to determine which comments to display first and which to show lower down in the comment thread. The platform takes into account factors such as the relationship between the commenter and the original poster, the commenter's posting history, and the overall quality and relevance of the comment.
It's important to note that comment ranking on Facebook may change over time as the platform updates its algorithms and adjusts its ranking criteria. Users can also adjust their own comment ranking settings in their account settings to prioritize certain types of comments or engagement.
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